Imagine my surprise this morning when I checked my Instagram news feed, and the UN had “liked” my most recent haiga [a combination image + haiku: http://haikusu.tumblr.com].
Fascinated, I checked out the feed of @unitednationsphoto and discovered 97 (as of today) images taken in and around the hallowed halls of the UN. Pics include various works of art, shots of the UN bookstore, UNICEF shop and a bronze bell and pagoda—a gift from the UN Association of Japan.
Then it hit me. Of course the UN would love Instagram—citizens the world over post photos of their daily lives and (many of us) have a passion to share where we live with others. For the UN to adopt a social media strategy that includes posting photos on Instagram is a stroke of genius because it does what social media promises at its best: inspires engagement on a human level. Their strategy also includes a description of each photo and credits the photographer.
If you’d like an inside peek at the UN but don’t use a smartphone (to access Instagram), you can use Statigra.am to view the unitednationsphoto feed.